So, after doing extensive work in the background, you’ve successfully marketed yourself to the media, and now a television or radio station is interested in interviewing you…congratulations! It’s up to you give the best possible interview you can. We advise our clients to “own the experience” and really knock the ball out of the park [...]

An Actual Aircheck Demo Critique An Allen Media Strategies client recently received a thorough critique from our office of an on- air audition demo; this client will then use these notes to improve their on-air presentation. We’ve edited our critique and presented the universally relevant notes below as a general checklist to improve your performance [...]

One of the most important elements of your web site is the “call to action.” Your site may have a compelling headline that grabs your visitors’ attention. It may have well-written salescopy, great graphics, awesome navigation, fantastic testimonials, and an unbelievable opt-in offer. But all these things aren’t going to mean squat if you don’t [...]

We recently had the privilege of getting a behind-the-scenes tour of The White House in Washington DC from a friend with the Department of Homeland Security. We were pleased to find several valuable lessons for radio there, including: • The President’s Secret Service detail. We were surprised at how young, great looking and very personable [...]

We always advise our clients who want to Become Semi-Famous to seek a unique, compelling position in the marketplace. Positions exist in the minds of the audience, not in the taglines of your advertising. It was Al Ries & Jack Trout who many years ago who proclaimed the importance of owning a word in the [...]