The media has always been a very transient profession; television, radio, print and online folks move around A LOT, and the moves might surprise you. This is another reason for you to continue doing interviews for small market media outlets; you never know when one of those folks is going to move up into a [...]

Congratulations to these Allen Media Strategies clients on their big media successes: -JC Davies, whose new book I GOT THE FEVER was featured on National Public Radio and the syndicated Mancow show -Homer Hickam’s latest novel THE DINOSAUR HUNTER scored a stellar review in THE WASHINGTON POST -Andrew Klavan for his thriller THE IDENTITY MAN [...]

If you’re ever given the choice of doing a media interview live or taped, always opt for live.  Although your instinct might tell you to go for the taped piece so you can have “do-overs” in case of mistakes, resist that temptation.  Here are three reasons why: 1)  Content control:  Recently, an Allen Media Strategies [...]

Illegal immigration and the BP oil spill may have been hot button topics last year, but talk radio hosts in the U.S. spent far more time on the struggling economy than anything else.  The Pew Project for Excellence in Journalism monitored hundreds of hours of talk radio last year and says that the economy took [...]