Allen Media Strategies Chief Media Strategist Burke Allen was recently in New York City with a client who was a guest on ABC TV’s THE VIEW! Here are some quick tips from that visit, so that you’ll be ready when you receive a national TV interview opportunity:
• Be flexible: The View made contact on a Thursday, and wanted our client as a guest on the following Tuesday, flying cross country on that Monday. When you get a media request, make every effort to be available.
• Maximize your visit: Our client visited before and after the show with each cast member, had photos taken with Whoopie, Barbara and the gang as well as one on the set with the entire cast for his website and social media. He also appeared on the same show with one of the stars from the new TV show “Nashville” and did a photo with her as well.
• Learn from the pros: While on set, our client learned about timing (his segment was shortened a bit), keeping his con-tent focused and entertaining, and how to anticipate questions by role playing prior to the interview with Burke.
• Do follow ups: After his interview, our client sent personal hand written thank you notes and copies of his book to THE VIEW’s cast members, as well as the segment producer and booker who worked behind the scenes to get him on the show.