Entries by admin

GuestMatch.com

Allen Media Strategies has teamed with Speakermatch, the web’s leading online speaker’s bureau, to bring a similar service to experts seeking media attention. GuestMatch is a new, extremely low-priced and high-value web portal that will showcase you to national, regional and local media outlets. You can promote your book, product, business or cause by making […]

Are You Hip To HARO?

Do you subscribe to HARO? If not, you should. HARO (which stands for Help A Reporter Out) is a well established free email listing of specific opportunities posted by media pros including journalists, TV producers, radio personalities and more. When you sign up, you’ll receive three emails each workday with dozens of leads in a […]

Tips For National TV Talk Show Appearances

Allen Media Strategies Chief Media Strategist Burke Allen was recently in New York City with a client who was a guest on ABC TV’s THE VIEW!  Here are some quick tips from that visit, so that you’ll be ready when you receive a national TV interview opportunity: • Be flexible:  The View made contact on […]

How Not To Get Asked Back For Free P.R.

One of your goals as a media expert is to make it into the “rolodex” of bookers, so that when a story hits the news that fits into your area of expertise you’ll be contacted and asked to contribute your thoughts. In exchange, you’ll receive a much deserved “plug” for your book, product or service and […]