Anyone who appears in the media should be prepared to answer questions. But, you should also be prepared to ask questions before your interview. Here are three of the most important items you want to find out: 1) What’s the Format? For TV or radio interviews, you can learn the show’s target demographic audience to [...]

Allen Media Strategies is proud to welcome the winner of NBC’s TV’s America’s Got Talent to our roster of exclusive clients. Landau Eugene Murphy Jr. won the the nationally televised talent competition by a record viewer vote in front of an audience of over 14 million viewers. The talented vocalist and former car washer releases his [...]

Allen Media Strategies CEO Burke Allen was recently featured in a cover story for INSIGHTS Magazine.  In the feature he shares strategies from various insiders on media, marketing, public relations, crisis management, and more culled from his three decade career in front of the camera and behind the microphone. Click here to read the article!

With hundreds of thousands of television, radio, print and online outlets, are you wondering where to focus your media and P.R. Efforts?  Here’s some new data  courtesy of the experts at media monitoring service Vocus: TV wakes up earlier, radio continues to put record cume numbers on the board, and the world of print is still [...]

Allen Media Strategies head Burke Allen has dusted off his microphone to host several free informational interviews recently with successful media experts at http://podcast.guestmatch.com. His most recent is with Bill O’Hanlon, who gives excellent advice on how to get a book publishing deal (Bill has authored and published nearly 30 books) and how to score [...]

The media has always been a very transient profession; television, radio, print and online folks move around A LOT, and the moves might surprise you. This is another reason for you to continue doing interviews for small market media outlets; you never know when one of those folks is going to move up into a [...]

Congratulations to these Allen Media Strategies clients on their big media successes: -JC Davies, whose new book I GOT THE FEVER was featured on National Public Radio and the syndicated Mancow show -Homer Hickam’s latest novel THE DINOSAUR HUNTER scored a stellar review in THE WASHINGTON POST -Andrew Klavan for his thriller THE IDENTITY MAN [...]

If you’re ever given the choice of doing a media interview live or taped, always opt for live.  Although your instinct might tell you to go for the taped piece so you can have “do-overs” in case of mistakes, resist that temptation.  Here are three reasons why: 1)  Content control:  Recently, an Allen Media Strategies [...]

Illegal immigration and the BP oil spill may have been hot button topics last year, but talk radio hosts in the U.S. spent far more time on the struggling economy than anything else.  The Pew Project for Excellence in Journalism monitored hundreds of hours of talk radio last year and says that the economy took [...]

So, after doing extensive work in the background, you’ve successfully marketed yourself to the media, and now a television or radio station is interested in interviewing you…congratulations! It’s up to you give the best possible interview you can. We advise our clients to “own the experience” and really knock the ball out of the park [...]